The Long-Term Vision
Few of us have the possibility to look through the spyglass beyond the horizon into the next 5 or 10 years for a corporation. Even if the future is not 'visible', the strategy, the set road for the corporation, becomes the target for the future for all its employees.
Strategic Vision Elements
Some aspects of this personal vision are shared with others within the company, others are not. Acquisitions, new targeted markets, downsizing or production transfers are the ones which usually remain in the backyard, not shared.
The annual target for the next five-year sales turnover is the main outcome of this outlook, becoming the milestone for the yearly budget exercise.
The Right Tool for Every Perspective
From strategic vision to daily operations - choosing the correct optical instrument
5-10 Years
Strategic Long-Term Vision
Few of us have the possibility to look through the spyglass beyond the horizon into the next 5 or 10 years for a corporation. The strategy becomes the target for all employees, with some aspects shared and others kept private.
Main outcome: Annual target for next five-year sales turnover
Annual Budget
Yearly Budgeting Exercise
The binocular is needed for the Yearly Budgeting time, always bringing great hopes and despairs for the plant's management and central functions. The horizon seen by the top few, especially regarding turnover, is usually not consistent with the figures coming from sales.
Warning: Sometimes what you 'see' is the reality of your budget. Don't lie to yourself; don't fix the image - you will 'see' it all year long in details.
Monthly SIOP
Monthly SIOP Meeting
Put on your glasses for the usual monthly SIOP meeting looking to the next quarter results. You need to 'see' the direct heads, as well as to take into account (predict) the disruptions with new projects.
Focus on quarterly forecasting and performance alignment
Weekly Review
Weekly Review of Targets
You need to use your naked eye to go through the weekly review of the targets and 'see' the end of the month results. Mainly to 'see' and 'believe' how the month will end / how far or close you are from the target.
Dangerous habit: Wearing horse blinders and pretending this helps you focus on results
Daily Operations
Daily Results Analysis
Many people within companies will use the 'microscope' to look at the daily results, analyze the deviations, take actions based on the data 'seen'. Unfortunately, the truth is that very few are able to look through the daily microscope at the reality of production lines.
Critical: Being able to see the actual reality on the production floor, not just data
Proper Use of Optical Instruments
All instruments are valuable - when used correctly
The Key to Success
All of the above mentioned 'optical instruments' will help you only if you use them correctly. Each one serves a specific purpose and provides valuable insights at different organizational levels and timeframes.
Attention: Health Warnings
Incorrect use of optical instruments can cause serious organizational ailments:
Blurry Corporate Vision
Inability to see the real situation clearly, leading to misguided strategies and poor decision-making
Denial of Reality
Ignoring or distorting facts to match desired outcomes instead of adapting to actual conditions
Corporate Paralysis
Inability to make decisions or take action due to conflicting or unclear perspectives
The Forbidden Instrument
Never, Never Ever!
But never, never ever, look into the Kaleidoscope to 'see' your business!
Why Never Use a Kaleidoscope?
A kaleidoscope creates beautiful but constantly changing, fragmented patterns that bear no relationship to reality. Using it to view your business means you're seeing pretty illusions instead of actual facts - a recipe for disaster. It represents the ultimate distortion of reality, where every turn creates a completely different picture with no grounding in truth.
The Art of Balanced Vision
Success in business requires mastering all optical instruments - knowing when to look far ahead with the spyglass, when to examine details with the microscope, and everything in between. The key is using the right instrument at the right time, while always maintaining a clear, undistorted view of reality.

